Case study Coda template
Landing Page Copy Generator
A copyable Coda worksheet and ChatGPT prompt for drafting landing-page copy, featured in the Superhuman Docs Gallery.
Read the case study

Project overview
I made a Coda template people could duplicate and use to write their page one section at a time. If they wanted help getting started, they could take the same outline into ChatGPT and bring a first draft back to the doc.
- Timeline
- Published January 2023
- Project website
- Open the template
- Sessions
- 8.4k
- Views
- 12.7k
- Copies
- 382
The Challenge
A blank landing page asks you to make a lot of decisions at once. What belongs in the headline? Where do you explain the customer’s problem? What proof can you share, and what should a visitor do next?
I wanted to give people writing their own site a place to work through those decisions before they started laying out the page.
The Solution
I organized the worksheet into seven sections covering the hero, about, problem, solution, call to action, social proof, and footer. Each section explains what it needs to do and gives the writer a place to draft the copy.
The companion prompt follows the same order. It asks for the business type, name, and intended customer. Writers can paste it into ChatGPT and bring the draft back section by section. Four worked examples show how the same outline applies to an auto repair shop, a marketing agency, a podcast dashboard, and a time-tracking tool.
From outline to first draft
Copy the doc
Start with the worksheet and sketch the offer, audience, and action you want a visitor to take.
Draft section by section
Write directly in the worksheet or personalize the companion prompt and paste it into ChatGPT.
Edit in the worksheet
Bring the draft back into the outline, sharpen the headline, and add real proof for the claims you make.



The Results
I published the template in January 2023. The Superhuman Docs Gallery features it as “ChatGPT copy generator,” where people browsing for templates can discover the doc and copy it for their own project.