Case study Web design & automation
DAV Louisville
A WordPress redesign and automated donation pickup workflow that helped a veterans nonprofit schedule 35% more donations.
Read the case study
Project overview
I paired a responsive WordPress redesign with a self-service pickup scheduler. DAV Louisville reported 35% more scheduled donation appointments, 50+ hours of staff and volunteer time saved per week, and $6,000 in annual savings.
- Client
- Disabled American Veterans Thrift Stores of Kentucky
- Timeline
- 2022
- Increase in scheduled donation appointments
- 35%
- Hours saved per week
- 50+
- Annual cost savings
- $6,000
- New page views
- 5,300+
- New users
- 1,400+
- Visitor bounce rate
- 32.10%
The Challenge
Disabled American Veterans supports veterans and their families. Its Kentucky thrift stores help fund that work by selling donated goods, so keeping donation pickups on schedule matters.
Volunteers used to coordinate pickups manually throughout the week. During the pandemic, limited staffing made it harder to recruit and train volunteers, and the store struggled to schedule pickups reliably. DAV also needed a faster, easier-to-navigate website that could attract donors and drive sign-ups.
The Solution
I designed and built a responsive WordPress site with a clearer sitemap and improved load performance. I also set up online pickup booking and connected it to the team’s routing workflow.
Donors booked through Acuity Scheduling. Zapier and Make passed the appointment details into Coda, where staff could filter bookings and generate printable route reports for drivers.
From donation booking to pickup route
Book a pickup
Donors choose an appointment through Acuity Scheduling.
Collect appointment details
Zapier and Make send scheduling data to a Coda database that staff can filter.
Print driver routes
The team uses Coda reports to give drivers a printable route for donation pickups.
The Results
The original case study recorded gains in search visibility, site traffic, and form submissions after the redesign. Scheduled donation appointments rose 35%.
The scheduling workflow reduced manual coordination. DAV reported more than 50 hours saved each week and $6,000 in annual cost savings.
Client Testimonial
“Daniel has been an absolute pleasure to work with. He really helped us out with our website. Our previous web developer was just not cutting it but Daniel was able to make all the changes we needed, while still making them look aesthetically pleasing and professional. He also helped us automate our services, reducing the time we spend managing day-to-day operations. This saves us SO much time and money for other aspects of our business. If you're considering working with Dan, don't hesitate!”